Dirt Life Magazine is a new local publication that connects the dirt sport enthusiasts of Las Vegas. We provide a unique way to advertise to a huge niche market in the Area. With a population of 2 million, the Entertainment capital of the world, Las Vegas, is home to many off-road based events that cater to motorcycle racing, truck/buggy racing, bmx, and many other events. The magazine will promote the businesses and events that keep the dirt industry thriving. residents not only compete in these events, but also support the off-road based businesses that sustain the local dirt industry. Dirt Life will have articles on the up and coming riders and drivers who are turning heads in their sport and focus on the events that they participate in and the businesses that support them. By focusing on the youth, amateur and pro levels of these different sports, Dirt Life mag will help to build, maintain and grow our thriving dirt community that is unique to Las Vegas.

Who will read it and where will it be available?

Dirt Life is geared towards the Dirt Enthusiasts. The readers will be motocross riders, ATV riders, desert racers, trail riders, truck/buggy racers, 4x4 enthusiasts, BMX racers, mountain bike riders, Sand Rails drivers, R/C car drivers and even the local paintballing scene. The magazine will be represented and available for pick up at most dirt related events around the Las Vegas region that will include; Supercross, Minimoto, Endurocross, MRAN desert & GP events, Best in the Desert events, SCORE events, SNORE events, CORR events, Sandy Valley Motocross, Mesquite MX, Boulder City Motocross & BMX events, Nellis BMX events and at busy Dumont Dunes weekends. Magazine Racks will be on display at Full & Half page advertisers’ business locations, along with magazines available at all other advertiser locations. Annual Subscriptions will be available for readers.

How is it distributed and marketed?

The initial distribution in will be 10,000 copies sent out on a monthly basis. Our website www.dirtlifemagazine.com will be the central hub for all related dirt businesses and events, by providing links, calendars and forums to help communicate all members of the dirt community. The magazine will be marketed on the SPEED channel during off-road broadcasts and also marketed via KXTE 107.5 and KOMP 92.3 Radio stations.